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digital:works Digital Marketing Executive Program
By Omnicom Group’s Agencies & Fudan University’s School of Journalism
The digital:works Certificate Program is a unique and invaluable experience for executives of any organization seeking to build their understanding and capabilities in Digital Marketing. The series of classes have been crafted based on Omnicom Group’s years of broad practical experience in Digital Marketing, and Fudan University’s School of Journalism’s research on the impact of new media technology on market and marketing communications.
Who should take this class?
This class is appropriate for anyone that wants to learn about digital marketing in China to improve their contribution to either a client or agency organization. Whether you are just starting out or are a seasoned veteran, you will find the class invaluable for your digital future.
What would you learn from this class?
The class is divided up into three modules covering an introduction to the Internet, in-depth training on digital marketing tactics, and finally a perspective on the way the Internet and digital marketing is changing the business and communications industry.
Serge Dumont, Senior Vice President and President, Asia Pacific, Omnicom
Professor Zhenwei Yu, the Executive Deputy Dean of Journalism School, Fudan University
Jason Kuperman, Vice President, Asia Pacific Digital Development, Omnicom (digital:works Co-Head)
Professor Shi’an Cheng, Dean of the Advertising Department, Journalism School, Fudan University (digital:works Co-Head)
Dirk Eschenbacher, Executive Creative Director Asia Pacific, Tribal DDB
Serge Dumont, Senior Vice President and President, Asia Pacific, Omnicom
